Report: Marketers Face Challenges With Measuring Engagement and ROI of Content
According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.
According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.
Content consumption and production trends for B2B marketers to consider.
These B2B marketing stories were the most read so far this year.
Crafting engaging content through brand communications will remain top of mind for marketers this year.
How B2B marketers are generating leads with the highest ROI.
Tips for creating mid-funnel marketing content that drives conversions.
What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.
Marketers who embrace their inner indie filmmaker can master the art of creating great video content on a budget. Here’s five tips to get cameras rolling.
Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.
Restructuring processes to help sales reps find and use relevant content has helped Oracle increase customer engagement.