Cause Marketing

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  Data & Analytics

  Yes, Brands: Your Position on Social Issues Matters to Consumers

  Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world.

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  Engagement

  Don’t Be Afraid: The Risks—and Benefits—of Driving Change

  This much is undeniable: What used to be seen as “church and state” separation between
  brands and hot button issues facing society is now a situation of blurred lines. 

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  Profiles & Campaigns

  Cause Marketing: Why Brands Should Take a Stand

  Marketing leaders from John Hancock, Constant Contact and more
  share why their brands are getting involved in cause marketing.

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  Acquisition

  Susan G. Komen Ignites Campaign Around Reality of Breast Cancer Deaths

  Events, like “Race for the Cure” celebrate survivors, but leave a subtle message that breast
  cancer is curable. In a new campaign, Susan G. Komen says the fight rages on.

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  Acquisition

  Schick, Planter’s, Green Giant & Others Take Movember to Consumers

  Check out how these brands are using their marketing know-how
  to ride the Movember movement.