Topic | Branding

brand loyalty

The Art of Authenticity in Branding

|  by Lara Colestock

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

Archer Malmo Austin

|  by mvangastel@tocquigny.com

Archer Malmo Austin – In 2015, Archer Malmo acquired Tocquigny Advertising to plant its flag in the growing Austin market. Recent additions to the team include Dan Crumrine as senior copywriter, Kate Tobin as senior brand strategist and Cedric Guerin as senior art director. A rebranding effort for client Kestra—including developing personas, research and cost-effective…

DeSantis Breindel

|  by bulos@desantisbreindel.com

DeSantis Breindel – This NYC Top Shop recently published a study on the role of brand in asset management. For Absolute, DeSantis Breindel helped the software provider reposition its brand to appeal to senior IT pros and c-suite executives with messaging based on empowerment. The new campaign is gaining traction in financial services and healthcare…

FVM

|  by tobrien@thinkfvm.com

FVM – A rebranding focused on this Plymouth Meeting, PA agency’s B2B chops and client work debuted last year. A demand generation campaign it created for specialty chemical distributor UNIVAR—featuring a virtual tour of UNIVAR’s offerings at the PestWorld event, a new ecommerce site and email nurturing—resulted in hundreds of new contacts. Seasonal FVM office…

Merritt Group

|  by civiletto@merrittgrp.com

Merritt Group – McLean, VA-based Merritt recently formalized a digital marketing services division, and has practice groups focused on business technology, government and healthcare. A branding campaign and media tour for Innovation Health helped create a viable presence for the new brand from Aetna and Inova Health System, garnering press coverage and increasing membership numbers.…

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards 2022

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