Topic | Branding

brand loyalty

The Art of Authenticity in Branding

|  by Lara Colestock

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

Archer Malmo Austin

|  by [email protected]

Archer Malmo Austin – In 2015, Archer Malmo acquired Tocquigny Advertising to plant its flag in the growing Austin market. Recent additions to the team include Dan Crumrine as senior copywriter, Kate Tobin as senior brand strategist and Cedric Guerin as senior art director. A rebranding effort for client Kestra—including developing personas, research and cost-effective…

DeSantis Breindel

|  by [email protected]

DeSantis Breindel – This NYC Top Shop recently published a study on the role of brand in asset management. For Absolute, DeSantis Breindel helped the software provider reposition its brand to appeal to senior IT pros and c-suite executives with messaging based on empowerment. The new campaign is gaining traction in financial services and healthcare…


|  by [email protected]

FVM – A rebranding focused on this Plymouth Meeting, PA agency’s B2B chops and client work debuted last year. A demand generation campaign it created for specialty chemical distributor UNIVAR—featuring a virtual tour of UNIVAR’s offerings at the PestWorld event, a new ecommerce site and email nurturing—resulted in hundreds of new contacts. Seasonal FVM office…

Merritt Group

|  by [email protected]

Merritt Group – McLean, VA-based Merritt recently formalized a digital marketing services division, and has practice groups focused on business technology, government and healthcare. A branding campaign and media tour for Innovation Health helped create a viable presence for the new brand from Aetna and Inova Health System, garnering press coverage and increasing membership numbers.…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


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