Marketing Automation Helps Cataract Steel Expand Customer Base
Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.
Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.
Marketing automation is helping bookkeeping firm Sum of All Numbers create a sales management pipeline, to keep track of sales and onboarding.
An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.
Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.
Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver
Avnet launched a global branding and marketing initiative this week to position itself as a resource from design and supply, to production and delivery and beyond.
Agile marketing helped Celadon streamline its marketing operations, speeding approval processes and reducing work time by 25%. Here's how.
Testing is easier than ever in the digital age. Still, many marketers skip this vital step—and that's a mistake.
In case you missed them, here are Chief Marketer’s top 10 most-read B2B stories for March 2017.
B2B marketers can take a page from their B2C counterparts book and create an create an emotional bond with customers and prospects.
Click here to view the 2023 winners!