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CMO Q&A: Riskonnect’s Andrea Brody on B2B Software Marketing Challenges
CMO Andrea Brody shared the opportunities and challenges the Atlanta-based firm faces in connecting with B2B decision makers.
CMO Andrea Brody shared the opportunities and challenges the Atlanta-based firm faces in connecting with B2B decision makers.
Despite the debates in many organizations, gated B2B content is still critical to a successful digital marketing strategy.
Shutterstock is rolling out its first brand marketing campaign in six years, to help educate prospects about the depth of its stock image library.
A higher priority on marketing is one of the top drivers of budget growth at B2B tech companies, according to a new survey.
Ahead of the show in Boston, members of the Connect to Convert faculty sat down with Chief Marketer to chat about their top B2B marketing challenges.
Chief Marketer recently chatted with Vonage CMO Rishi Dave about the challenges and opportunities facing the brand in 2019.
Every brand story is unique, yet the reasons for a brand refresh usually fall into a few common categories.
For B2B marketers, using non-business social platforms like Instagram can be tricky. Here's tips to make visual platforms work.
ABM can significantly help B2B marketers improve the bottom line. Here's how B2B high tech firms Puppet and Zerto are making it happen.
An integrated campaign is helping Freddie Mac educate lenders about multigenerational and multiethnic homebuyers.