How Cloud Computing Brand Nutanix Created Virtual Engagement
With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.
Topic | B2B Events
The Best B2B and B2C Experiential Campaigns of the Year
Peruse Event Marketer's 2020 Ex Awards list, an annual recognition program for experiential marketing.
How B2B Marketers Are Adjusting Budgets During COVID-19
How B2B marketers are reallocating event marketing funds to other aspects of the marketing plan.
Four Insights for Marketers Considering All-Digital Events Amidst Coronavirus Impact
Considerations for marketers pivoting to digital events as a result of Covid-19.
Ellie Mae Creates an “Experience” for B2B Buyers
An omnichannel approach is helping Ellie Mae elevate the impact of its annual Experience event for both B2B mortgage industry prospects and customers.
Crafting Buzzy Brand Experiences for B2B Millennials
Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember.
B2B Events Get Inspired by the Women’s Movement
Brands like Twitter and Cisco are leading the way when it comes to increasing the profile of women at B2B events.
Four Event Marketing Metrics That Matter
With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.
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