Topic | B2B Events

LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.

With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.

Peruse Event Marketer's 2020 Ex Awards list, an annual recognition program for experiential marketing.

How B2B marketers are reallocating event marketing funds to other aspects of the marketing plan.

Considerations for marketers pivoting to digital events as a result of Covid-19.

An omnichannel approach is helping Ellie Mae elevate the impact of its annual Experience event for both B2B mortgage industry prospects and customers.

Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember.

Brands like Twitter and Cisco are leading the way when it comes to increasing the profile of women at B2B events.

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.