Topic | Artificial Intelligence

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.

Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.

It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.

While some AI tools, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs.

Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?

Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.

When does personal cross over to creepy? Here's a look at how personalization can go right—and how it can go terribly wrong.

How marketing and PR can work together on integrated, AI-driven strategies.

Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.

The results of Event Marketer's latest Pulse survey, on AI in events.