Topic | AI

Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.

AI is everywhere these days, including ads for Burger King. Here's why marketers need to pay attention.

AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.

Soon, Amazon’s Alexa will no only listen and respond to what users say, but also pick up on emotions like frustration in users’ voices.

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience. But few are actually delivering on this promise.

The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.

AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here's a quick recap.

A virtual cry for help from imprisoned Gorillaz bassist Murdoc Niccal’s via chatbot is the latest move in the band’s promotional push for its upcoming album.

Chief Marketer recently chatted with IBM's Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI). 

As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.