According to a study from Facebook and comScore, among the top 100 brand pages on Facebook, those using paid advertising reach audiences that are 5.3 times bigger than those reached with organic content. Some brands were able to extend the reach of a post or piece of content by more than 100 times with paid media, according to comScore. “Paid messages were 30 to 60 percent more likely to reach users that have liked 100 or fewer pages. Similarly, paid messages were 17 to 32 percent more likely to reach users who hadn’t posted a status update in the past 28 days,” comScore noted. (ClickZ)
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