TNT’s Saved Lands Dodge Sponsorship, Integration
Cable network TNT is teaming up with Dodge in a branded entertainment deal that integrates the automaker’s vehicles into its new series Saved.
Under the partnership, Dodge will be integrated throughout the storyline in the 13 episode series, which premieres June 12 at 10 p.m. Key characters will use Dodge vehicles in the show, TNT said. Tune-in spots on TNT, online materials on TNT.tv and a national print campaign will support the automaker’s sponsorship.
As part of its partnership, TNT viewers can watch the premiere episode of Saved commercial free. QSR Quiznos Subs is also sponsoring the commercial-free premiere. In return, Quiznos will receive online support, tune-in spots and print ads.
“Dodge is bold, powerful, capable and street smart,” said Mark Spencer, Dodge marketing, said in a statement. “Our vehicles are edgy, in-your-face and loaded with affordable performance. Our strategic partnership with…Saved provides us with an excellent opportunity to communicate these product attributes.”
In addition, Internet provider AOL will be featured in three product integrations three on the show. Similar to Dodge, AOL’s integration will be blended into the storyline. The branded entertainment deal lets the company target new audiences and expand its reach, company officials said.
Saved tells the story of a man’s struggle to find his place in life while coping with his job as a paramedic in Portland, OR. The series premiere follows the second season debut of TNT’s The Closer at 9 p.m.
It’s not the first time TNT has launched a new series in a commercial-free setting. The network inked a deal with Audi for the debut of its series premiere of The Closer in 2005 (Xtra, May 10).
