For marketers looking to increase B2B business, a good place to start is understanding exactly who B2B buyers are.
This iMedia Connection Blog post hits on a few key areas that those who are looking to boost B2B sales should consider in 2015, 
including documenting plans for a content marketing strategy (including creation, distribution and analysis), and investing in white papers to help get the word out about product offerings. Leveraging LinkedIn to generate a little brand buzz and finding the right analytics solution can also be a big help in the B2B space.
Check out the full post here and get a head start on content marketing plans for next year.
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