Here’s a marketing insight you probably didn’t know: Cleaner supermarket shoppers tend to be better fed.
Well, one could infer that by looking at A&P Canada Inc.’s shopping-cart data.
The Montreal-based chain discovered that Tide detergent purchasers visited the stores every week at a 26% higher rate than everyone else, and that they spent 70% more.
Rest assured that Tide has since played a more prominent role in A&P’s marketing materials, including fliers, direct mail and e-mail.
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