Conversations about the metaverse are ubiquitous, but not every brand has a strategy in place on how to approach it, or even a solid grasp of the concept itself. To show up in the space authentically, marketing moves will need to take context and personalization into account, rely on existing formats for a time, learn from early adopters, and more. AdExchanger looks at how marketers can prepare for the new digital environments of tomorrow.
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