According to David Fischer, vice president of marketing and business relationships for Facebook, three out of four users who claim a Facebook Offer do so after seeing a story in their News Feed about a friend who purchased the offer. This lends strong support to the idea that offers on Facebook are truly social, and that these promotions can go viral more quickly and reach an audience bigger than just a brand’s fans on the site. Since Facebook Offers are no longer free to run, this stat is a feather in the social network’s cap. (Inside Facebook)
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