Interactive advertising agency Think New Ideas Inc., New York, has entered into an agreement to merge with AnswerThink Consulting Group Inc. in a deal valued at $231.2 million.
Current AnswerThink chairman and CEO Ted Fernandez will serve as chairman and CEO of the merged entity. Ron Bloom will join the board of directors of AnswerThink and will serve as the company’s chief strategic officer.
The company said it will help clients develop new products and channels. It will also position, brand and market businesses and services and execute Web-based applications.
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