The Sweet Spot

From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment

July 14, 2024 by Lindy Jones, Gabrielle Keiser and Natalie Canavati - ABM

Beyond Efficiency: How to Scale an In-House Agency for Maximum Impact

July 9, 2024 by Clive Sirkin - agencies

3 Ways to Create Personalized Customer Experiences on a Budget

June 16, 2024 by Boobesh Ramadurai - AI in Marketing

5 Principles Every Modern Marketer Should Prioritize Right Now

June 16, 2024 by Bryan Law - CMO Insights

OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex

June 2, 2024 by Abdul Rastagar - B2B Lead Gen

Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns

May 16, 2024 by Adam Rossow - brand lift

Marketing Agencies, Pricing and AI: Why Something’s Got to Give

May 5, 2024 by Tracey Shirtcliff - Agency Pricing

Knowing Your Customer—When Your Customer Is a Business

April 26, 2024 by Alison Durant - B2B Marketing

4 Practical Questions to Ask About AI’s Marketing Applications

March 22, 2024 by Vikram Ramachandran - AI

Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech

February 23, 2024 by Chief Marketer Staff - CDPs

Five Things B2B Marketers Can Do to Succeed Without Cookies 

February 23, 2024 by Nikki Candito - B2B Marketing

How To Get More Bang For Your Buck With a Retail RFP

February 2, 2024 by Marty Moore - marketing rfp

LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda

January 25, 2024 by Chief Marketer Staff - CMO

United Airlines EVP of Communications and Advertising Discusses Integrated Comms Strategies

December 22, 2023 by Chief Marketer Staff - Communications

The Case for CTV in B2B Marketing

December 8, 2023 by Mike Skladony - CTV

CMO Corner: On the Convergence of PR and Marketing

December 8, 2023 by Chief Marketer Staff - Chief Marketing Officers

Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate

November 22, 2023 by Kaylee Hultgren - Marketers on Fire

OPINION: Better Marketing Metrics CMOs Can Give CFOs

November 10, 2023 by David Lokes - Brand Metrics

Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform

November 3, 2023 by Kaylee Hultgren - Advertising Campaign

Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation

October 30, 2023 by Chief Marketer Staff - Content-Based Marketing

Creating an Ecommerce Marketing Strategy in Seven Steps

June 9, 2023 by Chief Marketer Staff - Ecommerce Marketing

CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds

May 12, 2023 by Chief Marketer Staff - Chief Marketing Officers

Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape

April 26, 2023 by Chief Marketer Staff - Consumer Data

CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald

February 10, 2023 by Kaylee Hultgren - American Lung Association