HOME | -> | Consumer Marketing | -> | Acquisition | -> | The Retail Marketing Partnership: How Brands and Retailers Can Work Together |
More
![](https://chiefmarketer.com/wp-content/uploads/2024/06/screen-shot-2024-06-30-at-102826-am-90x70.png)
Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation
![](https://chiefmarketer.com/wp-content/uploads/2024/05/shutterstock-2410191643-90x70.jpg)
Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns
![](https://chiefmarketer.com/wp-content/uploads/2023/07/marketers-on-fire-logo-stacked-fire-700w-90x70.png)
Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends
![](https://chiefmarketer.com/wp-content/uploads/2024/04/shutterstock-2220691889-90x70.jpg)
Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
![](https://chiefmarketer.com/wp-content/uploads/2024/04/tennis-in-the-city2-90x70.jpg)
Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent
![](https://chiefmarketer.com/wp-content/uploads/2024/04/shutterstock-2392173591-90x70.jpg)
What Marketers Can Learn From the Ozempic Craze
![](https://chiefmarketer.com/wp-content/uploads/2024/03/ri-poster-1-90x70.jpg)
Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers
![](https://chiefmarketer.com/wp-content/uploads/2024/03/shutterstock-503419588-90x70.jpg)
Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
![](https://chiefmarketer.com/wp-content/uploads/2024/02/saweetie-true-religion-90x70.png)
True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations
![](https://chiefmarketer.com/wp-content/uploads/2024/01/screen-shot-2024-01-21-at-104720-am-90x70.png)
Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
![](https://chiefmarketer.com/wp-content/uploads/2024/01/shutterstock-1561815367-90x70.jpg)
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
![](https://chiefmarketer.com/wp-content/uploads/2023/12/txp-6772-90x70.jpg)
Brands on Fire: Dos Equis’ College Football Tailgate Throwdown Campaign
![](https://chiefmarketer.com/wp-content/uploads/2023/12/gatorade-gx-group-bottle-shot-90x70.png)
Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook
![](https://chiefmarketer.com/wp-content/uploads/2023/11/agency-elite-2024-1024x576-1-90x70.png)
The 2024 Agency Elite Top 100 From PRNEWS
![](https://chiefmarketer.com/wp-content/uploads/2023/10/43320-marketers-on-fire-logo-linear-fire-90x70.jpg)
Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate
![](https://chiefmarketer.com/wp-content/uploads/2023/11/multicultural-marketing-right-90x70.png)
Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences
![](https://chiefmarketer.com/wp-content/uploads/2023/11/cotopaxi-headspace-90x70.png)
How Cotopaxi Approaches Brand-Building at Scale Through Impact-Driven Partnerships
![](https://chiefmarketer.com/wp-content/uploads/2023/11/screen-shot-2023-11-05-at-105123-am-90x70.png)
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification
![](https://chiefmarketer.com/wp-content/uploads/2023/11/discover-spot-90x70.png)
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
![](https://chiefmarketer.com/wp-content/uploads/2023/02/khaby-1-90x70.png)
State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z
![](https://chiefmarketer.com/wp-content/uploads/2023/10/content-based-marketing-illustration-feature-90x70.jpg)
Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation
![](https://chiefmarketer.com/wp-content/uploads/2023/09/peets-disloyalty-program-90x70.jpg)
Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft
![](https://chiefmarketer.com/wp-content/uploads/2023/07/marketers-on-fire-logo-stacked-fire-700w-90x70.png)
Marketers on Fire: UScellular CMO and SVP Eric Jagher
![](https://chiefmarketer.com/wp-content/uploads/2023/08/behr-5-copy-90x70.jpg)