Remember the “The Pepsi Generation,” the theme of a 1963 ad campaign for Pepsi-Cola? That was the result of a slogan contest where 
the winner won a car. Well, it’s 2016, the digital age, and The Pepsi Generation has morphed into “The Emoji Generation.”
Pepsi has designed hundreds of emojis that appear on its bottles and cans of soda as a marketing ploy to encourage purchase and viral share.
The new “Say it with Pepsi” campaign will spread to more than 100 countries this summer, including the U.S. The hastags #PespiMoji and #SayItWithPepsi are already gaining traction.
An accompanying app lets users download a keyboard app to share more than 50 Pepsi Emojis.
Related: Got a great digital campaign like “Say it with Pepsi”? Enter it into the 2016 PRO Awards by 2016.
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