The rules of public relations have changed, with successive press releases and spray-and-pray tactics no longer cutting it. An article in PRNEWSlooks at some fresh tactics to try to ensure your B2B messaging will reach your prospects.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.