The rules of public relations have changed, with successive press releases and spray-and-pray tactics no longer cutting it. An article in PRNEWS looks at some fresh tactics to try to ensure your B2B messaging will reach your prospects.
The rules of public relations have changed, with successive press releases and spray-and-pray tactics no longer cutting it. An article in PRNEWS looks at some fresh tactics to try to ensure your B2B messaging will reach your prospects.