Not only does Crutchfield’s Michelle Rick encourage DMers to think outside the box, she encourages them to think on the box. The pizza box, that is.
Rick, the electronics cataloger’s director of customer acquisition, said during the New England Mail Order Association conference in late March that companies looking to test alternative media should consider any place a message can be printed, from pizza boxes to dry cleaning bags, movie tickets and grocery store receipts.
Anywhere there’s a space to be printed on for sale is
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