PERFORMANCES EDITED DOWN TO BITE-SIZE PIECES FOR GAC.COM, HARDROCK.COM AND FOR VIEWING ON MOBILE PHONES
MINUTE-LONG ENTERTAINMENT PIECES PLAY THROUGHOUT THE DAY AT HARD ROCK’S 50 CAFÉS
LIVE EVENTS EDITED DOWN TO SINGLE PERFORMANCE AND BROADCAST ON THE GREAT AMERICAN COUNTRY CABLE NETWORK NOVEMBER THROUGH JANUARY
CONTENT SYNDICATED OUT TO RADIO
HARD ROCKIN’ COUNTRY
10 SHOWS AT THE HARD ROCK LIVE IN ORLANDOAUG./SEPT.
Source: TBA Global
DID YOU KNOW?
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Digital media is growing in importance as companies turn live experiences into online content for social networks and custom Web programming. These programs should be designed to capture both objective and subjective data and provide feedback to marketers who can then tweak messaging and product offerings. This proprietary content can be easily tracked through impressions, ratings, clickthroughs, page views (typically 250,000 to 500,000), inquiries, brand awareness, sampling and purchases and share rate (average is between five to 10 friends).
Source: TBA Global and the Event Marketing Institute
Network
