OK, short-copy zealots, get out your blue pencils. Here’s another long-copy ad makeover from the Maven. Too copy heavy, you say? Tell me what you’d cut from my makeover without subtracting something from its selling power.
The first problem I had when I saw this recent Charles Schwab ad was the headline. In fact, I had a couple of problems with it:
Upgrade your portfolio today with no loads and no transaction fees
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