It’s Always Good to Know what has worked for others, so we reached out to several prominent brokers — from firms such as American List Counsel (ALC), Carney Direct Marketing, Merkle, Millard Group, Statlistics and Yesmail — to learn what e-mail files have performed well for them so far this year.
To be objective, we asked the brokers to recommend lists managed by someone other than their current employers.
CONSUMER
ConsumerBase Consumer Master File
Count: 195,525,252 (total universe)
Selects: include homeowner, gender, income
Price: $60/M
Contact: ConsumerBase: Phil Davis, pdavis@consumerbase.com, (847) 556-4555
eTargetMedia Consumer E-mail Master File
Count: 51,678,802 (total universe)
Selects: include age, credit card buyers, occupation
Price: $80/M
Contact: eTargetMedia, Harris Kreichman, harris@etargetmedia.com, (954) 480-8470
Fastweb E-mail Database
Count: 6,310,916 (total universe)
Selects: include household income, marital status, mail order buyers
Price: $150/M
Contact: Walter Karl, Forbes Marsh, forbes.marsh@wkinteractive.com, (646) 336-4171
B-TO-B
Business E-mail Network (BEN)
Count: 17,501,310 (total universe)
Selects: include industry type, number of employees, job title
Price: $300/M
Contact: Edith Roman/ePostDirect, Shawn Kingston, shawn.kingston@epostdirect.com, (845) 731-3828
Decisionmaker Management Marketplace Database
Count: 2,378,468 (e-mail)
Selects: include Canadian, buying authority, home address
Price: $425/M
Contact: DM2-Decisionmaker, info@dm2decisionmaker.com, 1 (800) 323-4958
HR.com E-mail Master File
Count: 172,350 (total universe)
Selects: include area of interest, personalization, industry
Price: $400/M
Contact: MeritDirect, John Ganis, jganis@meritdirect.com, (914) 368-1000
CONSUMER/B-TO-B HYBRID
Time Inc. E-mail Master File
Count: 1,601,761 (total universe)
Selects: include three-month and 30-day hotlines
Price: $165/M
Contact: Millard Group, Valerie Brusso, vbrusso@millard.com, (603) 924-9262, ext. 2395
Network
