The Brokers’ Lowdown on E-mail Lists

It’s Always Good to Know what has worked for others, so we reached out to several prominent brokers — from firms such as American List Counsel (ALC), Carney Direct Marketing, Merkle, Millard Group, Statlistics and Yesmail — to learn what e-mail files have performed well for them so far this year.

To be objective, we asked the brokers to recommend lists managed by someone other than their current employers.

CONSUMER

ConsumerBase Consumer Master File

Count: 195,525,252 (total universe)

Selects: include homeowner, gender, income

Price: $60/M

Contact: ConsumerBase: Phil Davis, [email protected], (847) 556-4555

eTargetMedia Consumer E-mail Master File

Count: 51,678,802 (total universe)

Selects: include age, credit card buyers, occupation

Price: $80/M

Contact: eTargetMedia, Harris Kreichman, [email protected], (954) 480-8470

Fastweb E-mail Database

Count: 6,310,916 (total universe)

Selects: include household income, marital status, mail order buyers

Price: $150/M

Contact: Walter Karl, Forbes Marsh, [email protected], (646) 336-4171

B-TO-B

Business E-mail Network (BEN)

Count: 17,501,310 (total universe)

Selects: include industry type, number of employees, job title

Price: $300/M

Contact: Edith Roman/ePostDirect, Shawn Kingston, [email protected], (845) 731-3828

Decisionmaker Management Marketplace Database

Count: 2,378,468 (e-mail)

Selects: include Canadian, buying authority, home address

Price: $425/M

Contact: DM2-Decisionmaker, [email protected], 1 (800) 323-4958

HR.com E-mail Master File

Count: 172,350 (total universe)

Selects: include area of interest, personalization, industry

Price: $400/M

Contact: MeritDirect, John Ganis, [email protected], (914) 368-1000

CONSUMER/B-TO-B HYBRID

Time Inc. E-mail Master File

Count: 1,601,761 (total universe)

Selects: include three-month and 30-day hotlines

Price: $165/M

Contact: Millard Group, Valerie Brusso, [email protected], (603) 924-9262, ext. 2395