Raven-Symone, the star of Disney Channel’s hit series, That’s So Raven, is set to launch her own fragrance.
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| Raven-Symone |
The deal, with Disney Consumer Products and design and distribution company boom! LLC, calls for a fragrance that targets the show’s key demographic, girls ages six to 12.
The fragrance line debuts in October at specialty, mid-tier and mass volume retailers. The scent includes vanilla bean, white lily and lemon zest. The line will include cologne sprays and a fragrance shimmer stick selling for between $7.50 and $12.00.
That’s So Raven airs daily on the Disney Channel and on ABC Television Network’s ABC Kids on Saturday mornings.
“Girls adore Raven and identify with her flare for fashion and energetic attitude,” said Sheila Ullery, category director, health and beauty, DCP. “She’s blossomed into one of the hottest young stars on the scene today because of her ability to connect with a large, multi-cultural audience.”
That’s So Raven is about a teenage girl (Raven Baxter) who periodically receives brief psychic visions of the near future. Trying to make these visions come true results in trouble, and hilarious situations, for the girl and her friends.
The Disney Channel just ordered a fourth season of
That’s So Raven, its No. 1 series, which premiered in January 2003. A That’s So Raven fashion doll launches in June and the branded apparel line at May Co. department stores expands to mass retailer this fall.
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