The History Channel’s e-commerce Web site carries 16 video or DVD sets featuring German air might. By any standard this is a lot of Luftwaffe, but A&E Television Network’s new CRM initiatives should keep the Huns flying on the television sets of history buffs for a long time.
Direct-to-consumer sales make up between 25% and 30% of A&E’s product sales, with the rest generated through retail channels. As for its direct sales, 75% come from e-mail or one of the company’s three merchandise Web sites
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