Consumer products firm, Thane International Inc., is adding interactive television enhancements to its direct response short-form and long-form advertisements for many of the products it markets.
The enhanced TV technology, provided by Wink Communications Inc., Alameda, CA, creates a call to action and allows viewers to immediately request additional information or order products using their remote control advertisements while they continue to watch TV.
With a click of the remote, viewers can request more information such as product videos, samples, coupons and other free offers from advertisers or make purchases, the company said.
“The added interaction allows us to establish an immediate and direct connection with viewers that we did not have before,” said Marty M. Fahncke, vice President of Internet Marketing La Quinta, CA-based Thane. “We expect to see an increase in response to our advertisements as it is now much easier for viewers to act — just press a button on the remote and the order request is done.”
Network
