Telebrands Gets Second Life

AFTER ABRUPTLY DISCONTINUING its package insert program in September and leaving thousands of advertising inserts stranded at a California lettershop, Telebrands Corp. of Fairfield, NJ has received $4 million in cash from creditors to keep the business afloat. Telebrands president A.J. Khubani said the program would start anew in January 2001. It will again be managed by List Services Corp., Bethel, CT. The undelivered pieces were subsequently placed in other packages.