Tech Stack

According to Gartner’s 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to reduce labor costs and cut agency allocations.

At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.

A new survey finds that most U.S. ecommerce companies rate their artificial intelligence ROI as good, even if the impact today is minimal.   About a quarter of U.S. ecommerce companies that have invested in artificial intelligence say it has made a “slight improvement” to their customers’ digital experience. Yet, 97% say that this ROI is […]

Amazon announced Wednesday it’s building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard. 

At POSSIBLE 2025, Megan Jones, Chief Media Officer at Digitas, rolled back the covers on scroll culture, AI shortcuts, and the strategy-first mindset brands need to stop chasing metrics and start making moments.

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech news focused on how they’re trying to differentiate their offerings to the industry. Here’s a breakdown of the important takeaways from Google Marketing […]

At POSSIBLE 2025, Yahoo CRO Rob Wilk shared the company’s “greatest hits with new tracks” approach to reinvention—and explained why client loyalty, not hype, is the real signal of success. Yahoo’s been around for three decades. But that doesn’t mean we should mistake staying power for standing still. At POSSIBLE 2025, AdMonsters sat down with […]

At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework (TCF) has been settled. A Belgian appeals court has ruled on how ad tech vendors, publishers and advertisers can continue to use programmatic advertising in Europe. “Well, here we are,” IAB Europe CEO Towney Feehan […]

Here’s the truth about data: while certain signals like weather patterns or real-time engagement metrics can significantly impact campaign performance, others merely add noise.

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the sort of inside baseball stuff that ad tech CEOs and founders somehow still continue to debate when […]