Tech Stack
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Online Advertising
Programmatic Leaders Who Testified In The DOJ’s Google Suit Are Vindicated, And Still Not Done
Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US District Court Judge Leonie Brinkema ruled that Google has been operating an illegal monopoly in the publisher ad server and ad exchange markets. The 80-year-old Judge Brinkema could be a new figure […]
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Cracks in the Ad Stack: Publishers Want Power, Not Just Promises
Publishers aren’t celebrating the Google antitrust ruling. It just confirmed their reality. From floor pricing frustrations to platform lock-in, they’re done waiting for structural change. They’re ready to reclaim control: one lever, one partner, one practice at a time.
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Behind the News
REVOLT And Revry Want To Protect Publisher Data, Not Sell It Off
The collaboration with Revry allows marketers to reach REVOLT’s audiences by tapping into the publisher’s first-party data, while ensuring that data ownership and consumer trust remain central.
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Online Advertising
The Possible Show: Can It Possibly Be A Tentpole Already?
The dramatic art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual Possible conference, a show that has rapidly established itself as an influential industry event.
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How Dotdash Meredith’s Joetta Gobell D/Ciphers Intent Signals and Measurement Innovation
Joetta Gobell, SVP of Data Strategy and Insights at Dotdash Meredith, shares how her journey from shy student to data leader shapes her work driving contextual targeting innovation, measurement strategies, and smarter audience insights.
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Online Advertising
As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate
The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade. From 2017 to the present, its take rate has hovered between 19% to 21%, a number The Trade Desk reports annually. Shortly after The Trade Desk’s IPO, founder and CEO Jeff Green told AdExchanger […]
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Online Advertising
Q1: Google’s Earnings Are Up, AI Is Growing – And All Controversies Are Neatly Ignored
Alphabet executives spent the company’s Q1 earnings call on Thursday evening hyping AI and dodging questions about the landmark antitrust ruling against Google last week, declaring it an illegal monopolist in the online advertising market. Just kidding. Neither the ad tech antitrust case against Google nor the search antitrust case – a hearing over remedies […]
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Decoder
What is the IAB Tech Lab’s Trusted Server Framework, and How Does It Help Publishers?
The IAB Tech Lab developed the Trusted Server Framework to help publishers reclaim control of their infrastructure and data strategies in a system that has marginalized them for too long.
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AI
What CIMM East Told Us About the Future of Media Measurement (and Why the Sell Side Needs to Pay Attention)
CIMM East was full of insights highlighting the complexities of media measurement’s future. From currency fragmentation to AI workflows and data transparency, here are six takeaways for the sell side to keep top of mind as the ground keeps shifting.
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Online Advertising
The FTC’s New Consumer Protection Chief Plans To Be Objective About Targeted Advertising
Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore. Using pejorative labels, like “surveillance advertising,” for example, “does nothing to help us understand the practice,” said Christopher Mufarrige, the newly appointed director of […]