Tech Stack

AI has the power to operationalize and scale weaknesses within marketing organizations. So if marketing leaders want to plan intelligently, they’ll have to make a series of structural repairs. Here are five that separate marketing organizations that pass the AI audit from those that fail it.

Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah.

Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.

Jasper’s “The State of AI in Marketing 2026″ report details how marketers roles have shifted, where ROI is more difficult and how companies plan to invest.

The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.

An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. AI may not replace Hollywood writers, electricians, nurses or many other professions. But it will replace SaaS software developers. Or so the story goes. LiveRamp, which reported its […]

Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau shares the retailer’s hyperlocal approach to marketing a store opening and other initiatives.

For its third consecutive Super Bowl ad, Nerds candy is once again pairing a celebrity with a CGI animation of its candy come to life. This time it’s with Bravo’s Andy Cohen.

For its seventh Super Bowl commercial, Protein yogurt brand Oikos has gone with streaming rather than traditional TV, amplified with retail activations, ads on retail websites and social content.