Tech Stack

Comcast’s Universal Ads is set to reshape premium video buying by centralizing access to top media companies with advanced tech and seamless automation. Here’s why it’s different—and why it might just work, according to Casey Saran is co-founder and CEO of Spaceback. 

The FCC’s latest investigations into media companies, led by Trump-appointed chair Brendan Carr, have raised alarms about press freedom. Targeting DEI programs at select organizations while ignoring others, the probes appear less about regulation and more about exerting political pressure. With NPR, PBS, CBS, and others under scrutiny, experts warn this could be a step toward weakening independent journalism—echoing tactics used by authoritarian regimes.

When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not quite sure what to do with it now, hey, you can always just figure out that part later. […]

DOGE reportedly pulled financial, employment, and tax data from multiple agencies without public disclosure—privileges no business or federal agency would be allowed. Its unchecked access to personal data is under legal fire, facing lawsuits from privacy advocates and state attorneys general. Will the courts or Congress step in?

Retail media is growing at a fast clip, with ad spend to grow nearly 20% in 2025 and to account for one in five of digital ad dollars this year. And Chase Media wants in on this action.

More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow.

Wayfair’s new Pinterest-like tool allows shoppers to browse, save and shop endless home images, plus create their own rooms. Home furnishings giant Wayfair recently debuted a generative artificial intelligence-powered image inspiration tool called Muse.  The Pinterest-like tool allows shoppers to scroll through endless images of home interiors, save images to a collection and shop similar products […]

While RTBDAY ’25 may have been a buy-side event, there were many takeaways for the sell-side. And if there was one theme weaving through the day that might have been subtle, it was that no one is winning alone anymore. The event highlighted the power of partnerships in navigating AI, measurement, ecommerce, and privacy shifts. Here are seven takeaways publishers need to know now.

Brand manufacturer Leatherman upgraded its legacy product information management system to Akeneo. The faster PIM system results in fewer on-site errors.   Learn from the Leatherman brand: if your systems are outdated, your content will be too.   Leatherman had a legacy product information management system, said Carl Ogden, software development manager at Leatherman Tool Group, […]

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window.