Tandberg, a video conferencing and mobile video products provider, has selected Goodman Marketing Partners to create a direct marketing lead generation campaign. The terms and value of the contract were not disclosed.

“We chose Goodman Marketing Partners to be our marketing partner because of its depth of expertise in the business-to-business category and its strategic and innovative approach to the demand generation process,” said Tony Cook, vice president marketing, Americas of Tandberg in a statement.

Tandberg is the first major client win for Goodman