Takeaways From Econsultancy’s Funnel 2012 for B2B Marketers
Econsultancy hosted about 600 marketers in London for its Funnel B2B marketing conference. Here’s a rundown of a load of takeaways and sound bites from the speakers at the conference. For instance, Catherine Toole, CEO of Sticky Content, says to reuse content and aim for 3-4 pieces of content when you interview someone; Kleran Flanagan, online marketing manager EMEA at Marketo, says you should be able to put a dollar sign against each form fill on your site; Tim Langley, CEO of CANDDi, says that on average, websites convert just 3.8 percent of visitors, B2Bs even fewer; Simon Knight, sales and marketing channels leader at D&B UK, says nurturing is a complex business process, not just a series of emails or calling someone back. (Econsultancy)
