Topic
Wayfair
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Shopper/Retail
How Physical Stores Bring the Wayfair Brand to Life
Wayfair’s VP of merchandising shares the strategy behind Wayfair’s national store expansion plans and how a large store fuels loyalty for its brand.
Wayfair’s VP of merchandising shares the strategy behind Wayfair’s national store expansion plans and how a large store fuels loyalty for its brand.