Topic
Viral Marketing
-
Acquisition
Visible’s CMO on Creating Consumer Connections Through Experiences
Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.
-
Agencies
Using Micro-Influencers to Create Word of Mouth
Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here’s 5 tips to connect with these everyday micro-influencers.
-
Agencies
Superman V Batman Fight Goes Viral—With a Catch
Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne.