Video
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Digital
Online Video: What You Need to Know
When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.
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Agencies
Promotions Celebrate Those Willing to Just Get Up and Go
Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.
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Agencies
5 Tips for Improving Video Marketing
As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.
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Agencies
Cricket Campaign Takes on Verizon/AT&T on Overcharging
A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.
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Agencies
Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign
A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models.
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Agencies
Vitriol Online for Cheerios Ad With Interracial Family
A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.
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Digital
10 Tips For Online Video Success
Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of video convergence.
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Agencies
DoubleTree, Google Design Custom-built YouTube Channel for Travelers
In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]
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Digital
Dodge Role in ‘Fast & Furious 6’ Adds the Dart: Video
(Wall Street Journal) Dodge is expanding its role in the “Fast and Furious” franchise to include the SRT Challenger, a vintage Charger Daytona—and the Dart compact economy car. The brand has a video out tied to the upcoming “Fast & Furious 6,” which opens May 24, titled “How to Make Your Car Fast and Furious.” Watch […]
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Agencies
Obama, Bone Regrowth and Video Raise Awareness of Cleveland Clinic
Cynthia Galbincea, executive director, marketing communications at the Cleveland Clinic, talks about how the clinic dramatically increased brand awareness through an aggressive content strategy—and some luck.
