Video
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Agencies
Dos and Don’ts for Using Video in Email
As the technology to showcase it improves, so does the use of video as an engagement device in email.
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Digital
5 Tips to Make Video Marketing Work Hard for Your Brand
Here’s five tips to help you ring up sales and build brand awareness using video marketing.
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Digital
8 Marketing Trends You May Not Be Thinking About, but Should Be
This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.
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Agencies
4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen
Webinars have an image problem with B2C marketers—here’s why that needs to change.
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Agencies
What to Ask Before Developing Marketing Content
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
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Digital
3 Reasons Why Web Redesign is Worth the Investment
If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.
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Digital
7Up Ten Puts Online Videos to the Test
7Up Ten, one of the Dr Pepper Group’s latest low-calorie beverages, it being promoted via online videos featuring Chelsea Handler.
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Agencies
Chief Marketer Asks….What Was Your Favorite Campaign of 2013?
From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.
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Digital
Unconventional Marketing Gets Attention for Charities
Charities and their agencies are taking bigger risks with unconventional marketing and provocative ads to get noticed.
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Agencies
How Chrysler’s Francois Scored Marketing Gold In Will Ferrell
The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.
