Video
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Digital
Best Practices for Video Content Marketing
Here’s a short list of 8 of the 20 best practices for deeper engagement for video content marketing. Get the other 12 here too.
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Digital
The Digital Recipe for Marketing Food
Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.
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Agencies
Video Marketing: Using Hard Data Versus Assumption
For video marketing, CMOs are making more assumptions than using hard data to get it right.
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Agencies
Branded Videos Losing Ground to Individual Users Sharing Same Videos
Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.
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Agencies
Honey Maid Responds to Anti-gay Comments: Video
Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.
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Digital
Brand Experiences Drive Big-Time Results for Interactive Video
Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.
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Agencies
IKEA Puts Employees on the Road to Provide Home Makeovers
IKEA’s new yearlong campaign includes in-home makeovers with IKEA products, web videos and more.
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Digital
Hotels.com Campaign is, Well Obvious
Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”
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Agencies
When Sprint’s Chairman Threatens to Fire its Agencies Hamsters Step in
Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.
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Digital
MillerCoors Boosts Digital Video Spending by 50%
Digital video is a hot property in online and mobile marketing, and brewing giant MillerCoors this week announced that it will be upping its spending in the area by 50 percent.
