TV
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Agencies
Super Bowl Round-Up: Snickers “Brady Bunch” & Dove’s Dad Spot
This week’s Super Bowl round-up from Chief Marketer includes a look at the reasoning behind how and when Super Bowl ads are debuted, how Facebook is tying into the frenzy, and a look at what Snickers, Victoria’s Secret, Dove and WeatherTech have in store for viewers on Super Bowl Sunday.
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Agencies
Super Bowl Round-Up: Lexus’ Music Video, Bud Light & Pac-Man
Brands have been slowly leaking more info on their Super Bowl campaigns, and Chief Marketer is bringing readers a weekly update of what’s happening across all things Super Bowl marketing. Check out this week’s latest headlines here.
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Agencies
Super Bowl Round-Up: Carnival Takes the Plunge, Doritos Ready to Crash
Each week leading up to the big game, Chief Marketer will be providing readers with a round-up of how marketers are approaching Super Bowl strategies, what brands have up their sleeves for those precious Super Bowl TV ads and which spots promise to make the biggest splash with viewers on Feb. 1.
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Agencies
Oh, That’s Good–The Campaigns Editors Loved in 2014
Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more…