Testing

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  Demand Gen

  The Benefits of NOT Marketing to Certain Customers

  Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.

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  Agencies

  Your Next Direct Mail Test is Just a Click Away

  Consider prefacing your direct mail initiatives with digital banner ads to test messaging, offers and creative.

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  Agencies

  Putting B2B Marketing to the Test

  Testing is easier than ever in the digital age. Still, many marketers skip this vital step—and that’s a mistake.

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  Agencies

  In B2B, Don’t Be Afraid to Test Something New

  What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.