Sweepstakes
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Agencies
The Best of the Best: Four Game Changing Ideas from IMA Winners
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
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Agencies
Eukanuba Facebook Fan Pets to Appear in 2013 Calendar
People love their pets, and just like their kids, they love to post photos of the creatures for all their friends to see.
Eukanuba, a P&G brand, has launched a contest that strikes at the hearts and minds of pet owners everywhere: post a photo of your Boxer or Spaniel for the world to see. Oh, and, by the way, you could win a year’s supply of dog food.
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Agencies
Online Games Add to Chuck E. Cheese In-store Entertainment
Chuck E. Cheese has found a niche in online games. It’s latest, Chuck E. Blocks, challenges kids and their families to balance falling cubes on a paddle for a chance to win up to 50 free tickets
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Agencies
Big Idea Skintimate: 2011 IMA Award Winner
2011 IMA Award winner, Best Use of Online Contest or Sweepstakes for Lead Generation | Almost 5,000 teenage girls signed up for an essay video contest branded by Skintimate Signature Scents for the chance to become a member of one of two crews of nine girls to be flown to Hollywood to produce a film and edit a short movie
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Agencies
Visa’s Watch Your Way to Brazil Sweepstakes: 2011 IMA Award Winner
2011 IMA Award winner, Best Social Marketing Campaign: Networks | consumer-generated videos were created by FIFA soccer fans to trumpet their favorite national teams in a promotion from Visa designed to drive awareness of its exclusive card sponsorship of the 2010 FIFA World Cup South Africa
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Agencies
Lapostolle’s Uncork the Passion: 2011 IMA Award Winner
Best Social Marketing Campaign: Twitter | Twitter became the marketing vehicle of choice to host the “Uncork the Passion” contest, which offered a chance to apprentice at the Lapostolle winery in Chile
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Agencies
Seven Rules for Getting Started in Gamification
Gamification is the process of making the expected fun – or at least a little more interesting. Here’s how you can get started incorporating gamifcation into your marketing and loyalty campaigns