Sweepstakes

• Agencies

  Coca-Cola and Albertsons to Give Away Dream Home

  The Coca-Cola Co. has launched the “California Dream Home Giveaway” sweepstakes in partnership with Albertsons

• Agencies

  What in the World Is in Jones Jumble?

  Jones Soda—the people who brought you Fufu Berry soda and the much-coveted Thanksgiving Dinner four-pack with flavors like Mashed Potatoes and Gravy

• Agencies

  Six Flags Pairs with MGM on Talent Search Run-Up to “Fame”

  The Six Flags network of amusement parks will be the exclusive host for the “Fame national Talent Search,” a multi-city entertainment contest intended to promote the September release

• Agencies

  Papa John’s Ties Virtual Game to Founder’s Pizza Deliveries

  Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers

• Agencies

  Buzzing Around

  Italian winemaker Kris is hoping a promotion with Vespa will give its Pinot Grigio brand some traction in the U.S. The first leg of the campaign is a

• Agencies

  A New Prize Category: Viral Influence

  Pssst, pass it along. Ikea is doing it, and so are Glamour.tv and Nike. Doing what, you ask? Why, adding a new winner category to games, sweepstakes and

• Agencies

  On the Fly

  Kodak took advantage of an unexpected opportunity with its PGA Tour partnership in April at the Shell Houston Open. One of the holes had water along the

• Agencies

  Ways to Improve Your Contest Reponse and ROI

  The Subway Scrabble game, which incorporates hundreds of millions of game pieces on Subway cups and sub wraps, will soon begin its annual run. Each year

• Agencies

  Lea & Perrins Brand Manager: Q&A

  Lea & Perrins has launched a new sauce, Lea & Perrins Thick Classic Worcestershire Sauce. The timing is great. Summer’s about here, people are firing up their BBQ grills and outdoor picnics are being planned

• Agencies

  America Votes for its Favorite Simpsons Stamp

  In its never-ending quest to mine popular culture for products that will be collected at least as much as mailed, the U.S. Postal Service has put its Web site to use, taking the temperature of America on the question of their favorite “Simpsons” character