Sweepstakes
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Agencies
Sci Fi Channel Hosts Stargate Sweeps
The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate
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Agencies
Comedy Central Hosts ‘Stand-Up’ Sweeps
To support its Friday night stand-up block, Comedy Central is hosting a sweepstakes dangling a private party with a performance by comedian Lewis Black.
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Agencies
Clearly Canadian Promotes Sweeps on 4 Million Bottles
More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part
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Agencies
Your Vitamin Chews
IT MAY LOOK AND TASTE LIKE GUM, but it’s a vitamin. Radio Disney this month kicks off a promotion with Vitaball, a gumball which delivers 100% of RDA
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Agencies
Flour Arrangement
There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can’t be held on a yearly
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Agencies
Beauty and the Beer
IN 1939, BOB WECHSLER, a 26-year-old executive with printer/promotion agency Einson Freeman, happened to call on Phillip Liebmann, the young president
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Agencies
Who is Laurie Cairns?
Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.
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Agencies
Games, Contests, Sweeps: Front and Center
Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year’s biggest news the indictment
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Agencies
Color Coding
M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA’s M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,