Sweepstakes
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Agencies
Woman Injured in Diamond Dig Promotion
A woman in a race to dig for diamonds in the infield at last Thursday’s Delmarva Shorebirds game was rushed to a hospital after she tripped in a crowd of gemstone-hungry mad dashers. “She didn’t find jewelry, but the good thing was, she was treated …
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Agencies
GameWorks Gives Away Free Comic Books
This Saturday comic book stores across the country will give away comic books to promote Free Comic Book Day. GameWorks is holding a Spider-Man 2 party this Friday As part of a partnership between Diamond Comic Distributors and GameWorks, all …
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Agencies
Birmingham Fans Getting Free Plungers
Roto-Rooter Services Co. will give away 1,500 plungers at the Birmingham Barons baseball game as part of a sponsorship the plumbing company made last week with the team. Roto-Rooter’s deal includes stadium signage, radio advertising, on-field promotions …
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Agencies
Hampton Hotels Encourages Summer Vacations
Hampton Hotels wants consumers to travel this summer and to visit its Web site to find the latest hotel and activity information and vacation tips. This summer, Hampton is highlighting HamptonInn.com as a planning resource and anyone who books a room …
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Agencies
Sony Sponsors Vans Warped Tour This Summer
Sony Computer Entertainment America, Inc. is sponsoring the 2004 Vans Warped Tour in celebration of the tours’ 10-year-anniversary. The tour begins its summer-long jaunt in Houston tomorrow, and concludes a special finale show in Boston Aug. 20. Sony is …
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Agencies
Wimbledon Meets Grand Central Station
NEW YORK—Tennis Magazine, British Airways, and Rolex Watch USA have turned Grand Central Station’s Vanderbilt Hall into a replica of All England’s Club, allowing commuters and tourists a virtual Wimbledon experience. British Airways presents the Tennis …
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Agencies
Houlihan’s Vamps Up Summer
Houlihan’s Restaurants, Inc. celebrates the girls of summer with a Viva La Diva campaign in restaurants in six cities. Print ads, guerilla events, P-O-P and radio in some markets tout Thursday night Viva La Diva events with half-price appetizers and …
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Agencies
TBS and Verizon Connect Viewers to Reality
Television viewers can now compete in real time against fellow viewers thanks to technology launched yesterday by TBS and Verizon. In support of its new reality series Outback Jack, TBS launched a live synched-to-broadcast initiative yesterday sponsored …
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Agencies
AT&T Brings Text Messaging to McDonald’s and Kellogg’s
Following the huge success of American Idol text message voting, AT&T Wireless has brought the mobile phone technology to both McDonald’s and Kellogg’s for two promotions starting this summer. Beginning this week, more than 250 million McD’s food bags …
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Agencies
Blockbuster and MasterCard Join Up for Movie Pass Program
MasterCard International and Blockbuster have kicked off a nationwide sweepstakes, Weekends Matter More at Blockbuster, in support of the national launch of the Blockbuster Movie Pass. Consumers who use their MasterCards at participating Blockbuster …