Sweepstakes
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Agencies
Campbell, NBC Give Contest an On-Air Twist
Campbell Soup Co. has teamed with NBC and Scholastic for an unusual contest that runs on-air, on-pack, in schools and online. The American Dreams Essay Contest weaves a competition into the story line of American Dreams’ third season this fall: …
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Agencies
Pfizer Signs $1 Million Ad Buy with Radio Disney
Pfizer has signed a $1 million advertising buy with Radio Disney to get the word out about its anti-itch cream to kids and their families. Two sweepstakes will be touted on-air. The Three Times the Adventure sweepstakes will award one lucky listener …
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Agencies
Coke Promo Worries Military Brass
Coca-Cola Co. has no plans to curb its Unexpected Summer promo despite security concerns on military bases. Some military officials are worried that the cell phone and global positioning chips seeded in more than 100 cans could be used to eavesdrop on …
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Agencies
Ostrich brain size?
Did you know that an ostrich’s brain is smaller than its eye? That’s just one of the interesting facts you never knew you wanted to know that can be discovered
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Agencies
Orbitz Launches Summer of Rock Promotion
In celebration of rock ‘n roll, online travel company Orbitz is launching its Summer of Rock promotion, which offers an online, multi-city backstage pass to visit the country’s music landmarks. The Summer of Rock promotion can be found at …
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Agencies
Game Show Network Sends Viewers to Sin City
To build hype for the launch of its new TV series Celebrity Blackjack, Game Show Network (GSN) is launching the online Lucky Stars Sweepstakes. The promotion begins July 1 in advance of the July 5 premiere and runs through July 20. Consumers are offered …
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Agencies
Sony Pushes Mega Spider-Man 2 Promotions
Spidey hits theaters nationwide today, but promotional partners have been gearing up for the sequel’s premiere for months. More than 14 different brands have stepped up to help sustain the costs of marketing the film to audiences nationwide, but has …
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Agencies
Taco Bell Gives Away Gas in 12 Markets
With gas prices at an all-time high, Taco Bell hopes that customers will notice its new Big Bell Value Menu as it gives away thousands of gallons of gas. The national Big Bell Value Fill Up promotion will take place in nearly a dozen markets across the …
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Agencies
NASCAR Rejects Diageo as Sponsor
Diageo, set to pay millions to sponsor a top car racing team, was rebuffed by NASCAR, which said no to allowing a hard liquor company to sponsor Jeff Burton’s No. 99 Ford. NASCAR does allow beer and malt liquor sponsors but has had a long-standing …