Sweepstakes
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Agencies
Scholastic Runs Trans-Atlantic Contest
Publisher Scholastic will run a trans-Atlantic essay contest as part of the $350,000 marketing campaign for its kids’ trilogy Children of the Lamp, debuting this fall. The U.S and U.K. multi-discipline campaign centers on a “Three Wishes for the World” …
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Agencies
Nivea Introduces Moisturizing Cream with $1 Million Campaign
Nivea is using a sweepstakes and millions of samples as part of an integrated campaign to promote its newest introduction into the skincare category, Nivea Soft, in a $1 million spend. This month, a three-month sampling campaign will put 3.1 million …
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Agencies
A New Recipe for Watch-and-Win Sweeps
Wells’ Dairy is hosting an online “talent search” sweepstakes touting its Blue Bunny ice cream. Consumers go to www.bluebunny.com to register for its “iScream Team” and watch a 2.5-minute Webisode of six “contestants” in the fictitious talent search. …
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Agencies
Gillette Picks an Irresistible Face
Matthew Sherwood, a 31-year-old computer technician, received a surprise visit from tennis superstar Anna Kournikova, who declared his face the most “completely irresistible” from more than 1,200 entrants a Gillette Co.’s sweepstakes. The Irresistible …
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Agencies
Providian and Visa Dangle NASCAR Trip
Providian is dangling a weekend of VIP access to a November NASCAR race in Arizona through a Visa buy-and-play sweepstakes promotion. Providian Visa cardholders making a purchase before Sept. 15 are automatically entered to win. The NASCAR 2004 Checker …
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Agencies
Kohl’s Awards Michelle Branch Concert
Kohl’s Department Stores is giving away a private Michelle Branch concert in its back-to-school sweepstakes. Kids go in-store to see if it’s a concert ticket The Ticket to Win campaign distributes game pieces in-store and via FSI. Shoppers bring their …
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Agencies
MasterCard Woos Freshmen at Bed, Bath & Beyond
MasterCard is collaborating with Bed, Bath & Beyond for a back-to-school promo targeting college freshmen. Shoppers are automatically entered in the sweepstakes each time they make a purchase via MasterCard at Bed, Bath & Beyond (in-store and online). …
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Agencies
Starz Wants Viewers to Put On Their Dancing Shoes
In celebration of the upcoming Miramax Film, Shall We Dance?, Starz is launching a sweepstakes that will send one winner waltzing down the red carpet to the movie premiere. From now through Sept. 19, viewers can log on to www.starz.com to compete and …
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Agencies
Newcastle Brown Ale Sweeps Offers Winner Two Grand Prizes
Newcastle Brown Ale has announced a nationwide fall sweepstakes, Best of Both Worlds, that will offer one winner two grand-prize trips, including Super Bowl weekend trip in Las Vegas with three friends and a Valentine’s Day trip for two to the British …
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Agencies
Best Buy Launches Free Fantasy Football Game
Best Buy Co., Inc. has launched its first-ever online fantasy football game, in conjunction with Fanball.com, giving players a chance to win more than $20,000 each week in consumer electronics and entertainment prizes from the home entertainment …