Newcastle Brown Ale has announced a nationwide fall sweepstakes, Best of Both Worlds, that will offer one winner two grand-prize trips, including Super Bowl weekend trip in Las Vegas with three friends and a Valentine’s Day trip for two to the British Virgin Islands.
Four second-place winners will receive a flat-screen TV and DVD gift pack that features five comedies (Bull Durham, Caddyshack, Hoosiers, Slapshot and Rudy) and five romance flicks (Sleepless in Seattle, When Harry Met Sally, Bridget Jones’ Diary, Breakfast at Tiffany’s and My Best Friend’s Wedding).
The sweepstakes, handled by VitroRobertson, San Diego, CA, will be supported by a comprehensive radio campaign in key Newcastle Brown Ale markets in-store thematic P-O-P materials featuring Best of Both Worlds promotional branding, and a Web advertising campaign to drive consumers to www.NewcastleBrown.com.
Network
