Sweepstakes
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Agencies
StonyField Sweeps Dangles “Healthy” School Vending Machines
StonyField Farm’s has a sweepstakes underway where schools can win “healthy vending machines.” The sweeps is promoted on the lids of its yogurts and sends principals, teachers, parents, food service directors, school board members and others to …
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Agencies
Boost Mobile Dangles Concerts for Teens
Nextel Communications targets high school students in eight markets with a rock ‘n roll sweeps for its Boost Mobile division. The Back to School Rock sweeps lets kids in Chicago, Dallas, Los Angeles, Miami, New York, Philadelphia, San Francisco and …
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Agencies
McDonald’s Takes Monopoly Online
McDonald’s Corp. launched its latest edition of Monopoly this week, with Best Buy and Hasbro returning as partners. McDonald’s brings Monopoly online this time The Monopoly Best Chance Game 2.0 adds an online overlay for the first time. Game pieces on …
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Agencies
AutoTrader.com and Audi Team Up
AutoTrader.com and Audi’s used car division will team up on the “Race to the Finish Line!” sweepstakes. Appearing on AutoTrader.com Dec. 31, the promotion invites online shoppers to visit Audi dealerships to take a test drive of an Audi Certified …
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Agencies
Jo-Ann Stores Stitches Save the Children Contest
Fabric retailer Jo-Ann Stores this month launches a three-year alliance with humanitarian organization Save the Children. The deal includes cause licensing and promotions. Jo-Ann will sell fabrics that use artwork from Save the Children’s bi-annual art …
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Agencies
Ford To Follow Oprah Giveaway
Ford Motor Co. confimed yesterday that it has signed a deal to give away family vehicles on ABC TV’s Extreme Makeover: Home Edition show. Terms of the deal were not disclosed. Ford F-150 trucks and Ford Heavy Duty trucks are used and showcased on the …
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Agencies
Southwest and Blockbuster Offer Up 4 Million Snack Packs
Blockbuster, Inc. and Southwest Airlines have teamed to hand out 4 million snack packs on flights that include coupons for movies. The two partnered with Kraft Foods and the Coca-Cola Co., who are providing the refreshments. Beginning last week, …
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Agencies
Yahoo Wires Bus Stops for Local Launch
Yahoo is bringing the Internet to bus stops to support its national launch of Yahoo Local. Commuters access Yahoo Local on the fly Yahoo puts Internet kiosks at bus stops in New York, San Francisco and Los Angeles to promote its new local search …
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Agencies
GNC Starts Sponsorship Sweepstakes
General Nutrition Centers, Inc. has launched an essay contest that will turn three amateur athletes into GNC Pro Performance-sponsored athletes. Amateur and aspiring athletes can visit gncproperformance.com to enter to describe their endurance goal in a …
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Agencies
Starz Scares up Trip for Four to Disney World
In trying to scare up some viewers for its upcoming “haunted” comedy adventure, movie services provider Starz has launched a sweepstakes dangling a trip to Disney World. The sweepstakes promotes The Haunted Mansion, set to premier on television Oct. 30 …