Sweepstakes
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Agencies
Sbarro Serves Hoobastank
Post grunge quartet Hoobastank is sampling its music in soft drink lids at Sbarro restaurants, and a whole lot more. The Italian restaurant chain has attached full-size enhanced CD samplers with three tracks from the band’s hit album The Reason. Songs …
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Agencies
Fisher-Price Launches Hispanic Campaign
Mattel subsidiary Fisher-Price has launched an integrated marketing program to reach Latino parents of preschoolers in Houston, Los Angeles and Chicago. The campaign features TV and radio that leverages Fisher-Price’s “Play. Laugh. Grow” tagline as well …
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Agencies
Mustang Featured on UPN Reality Show
Ford Motor Co. will showcase the 2005 Mustang on UPN’s reality series America’s Next Top Model today in an attempt to attract women and African-American buyers. Ford will also kick off a Top Model Internet sweepstakes during the show. Viewers will be …
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Agencies
Good Day Live Goes on the Road
Daytime news and entertainment talk show Good Day Live is taking its set on the road to draw attention to the show at malls across the country. Debbie Matenopoulos, Steve Edwards and Arthel Neville The 16-market tour visits high-profile malls through …
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Agencies
Cities Band Together for Marketing
Seven cities have formed a marketing association with $750,000 in seed money from American Express, and have launched the association’s first international marketing campaign. Dubbed America’s Greatest Cities, the association brings together convention …
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Agencies
Phone Card Sweeps are the Cat’s Meow
IN A SUMMER CAMPAIGN, FOX pulled a 10.6% response to a sweepstakes it ran via a voice-prompt on a prepaid phone card to drive moviegoers to the theatrical
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Agencies
Playing By the Rules
MARKETERS HAVE LONG used promotional games to draw attention to their products. Some, known variously as games of chance, and select winners in a random
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Agencies
Loews Celebrates 100 Years with Events and Discounts
In celebration of its 100th birthday, Loews Cineplex Entertainment Corp. next month is rolling out the red carpet with events and discounts. On Nov. 6, the final round of the Ultimate Film Fan contest will be held in New York City, where a grand-prize …
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Agencies
Hallmark Rides Polar Express
Christmas comes early to Hallmark’s Gold Crown stores this year with a merchandise push tied to Warner Bros.’ Polar Express. Santa stars in stores’ sweepstakes Hallmark touts Polar-related products from tree ornaments and wrapping paper to a night …
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Agencies
Visa Teams with National Treasure in Mega Promos
Visa is about to debut a multi-million dollar campaign tying with the upcoming theatrical film, National Treasure, to drive usage among its millions of cardholders this holiday season. Visa digs Disney’s ‘Treasure’ The integrated campaign, which …