Sweepstakes
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Agencies
Office Depot Debuts NASCAR Instant-Win Game
Office Depot is letting customers know that it is the official office products partner of NASCAR
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Agencies
Intercontinental Takes Loyalty Fight Straight to Hilton
The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena
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Agencies
7-Eleven Gets Game as Pay Window for Virtual Goods
In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games
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Agencies
Amex Pitches Card Use During NYC Restaurant Week
American Express cardholders have been given another reason to use their cards when dinning out in New York City this week
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Agencies
P&G Adds Sweeps to Cheer Online Soap Opera
Last fall, the Cheer brand debuted an online soap opera “Brighten Bay” to play up the brightening benefits of the laundry detergent
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Agencies
McDonald’s Sports Marketer Speaks on Essay Contests
As the Olympic Winter Games get underway this month in Vancouver, Canada, 10 kids who participated in a McDonald’s essay contest will be headed there to enjoy four days of the events
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Agencies
Melting Pot Uses “Valentine’s Day” Flick to Build Loyalty
The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film “Valentine’s Day”
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Agencies
Heinz Updates Annual Label Design Contest
Heinz has had a lot of fun running its contest that calls on grade-school students to design labels for its ketchup packets. But it a new twist, for the first time, a grand-prize winner
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Agencies
McDonald’s Is Latest Augmented Reality Convert with “Avatar” Campaign
McDonald’s is hoping to tap into fan excitement surrounding the new techno-blockbuster movie “Avatar” with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie’s computer-generated planet Pandora
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Agencies
Yellow Tail Goes Fishing for a Name
Yellow Tail, the Australian-based wine brand owned by Cassella Wines, says they’ve got a new Chardonnay ready to roll in early 2010