Storytelling in Marketing

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  Acquisition

  It Comes with the Territory-Beer and Marijuana

  Craft brewers operating in states where marijuana is legal are marketing their brews
  with bold ads that push the boundaries of the crossover between beer and legal weed.

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  Agencies

  How to Unleash the Power of Storytelling in Marketing

  Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.

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  Agencies

  Brawny Man, Cast Off in Favor of Strong Women

  Brawny’s #StrengthHasNoGender campaign spotlights four “strong and resilient” women as the centerpiece of an integrated campaign—with some new updates.

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  Agencies

  The Oscars, A Night of Mix-Ups and Standout Marketing

  Storytelling, a growing marketing strategy on all channels, was the theme of the night for TV spots at the Oscars.